/* ── Tokens ─────────────────────────────────────────────────────────────
   Neutral paper/night base, one MBED signal colour, and deep+bright mood
   pairs (data/mbed.js) that sections switch between. */
:root {
  --mbed-app-bg: #dedbd3;
  --night: #11120f;
  --night-2: #1a1b17;
  --paper: var(--mbed-app-bg);
  --paper-bright: #faf9f4;
  --ink: #11110f;
  --signal: #c5d971;
  --signal-deep: #101a12;
  --muted-light: rgba(17, 17, 15, .56);
  --muted-dark: rgba(250, 249, 244, .58);
  --line-light: rgba(17, 17, 15, .14);
  --line-dark: rgba(250, 249, 244, .14);
  --ember: #c9652e;
  --display: var(--mbed-font-display);
  --body: var(--mbed-font-body);
  --serif: var(--mbed-font-serif);
  --ease: cubic-bezier(.45, 0, .45, 1);
  --ease-out: cubic-bezier(.16, .84, .3, 1);
  --gutter: clamp(20px, 6.5vw, 104px);
  color-scheme: dark;
}

:root[data-theme="brand"] {
  /* 2026 MBED brand palette (Cory): see js/theme.js */
  --night: #0d0f0e;
  --night-2: #171a17;
  --paper: #f4f0e6;
  --paper-bright: #f7f4ec;
  --ink: #0d0f0e;
  --signal: #f95823;
  --signal-deep: #260f07;
  --muted-light: rgba(13, 15, 14, .6);
  --muted-dark: #a7aaa2;
  --line-light: rgba(13, 15, 14, .14);
  --line-dark: #2b302a;
  --brand-gradient: linear-gradient(90deg, #f14658 0%, #f95823 52%, #ff9d2e 100%);
  --kicker-light: #b5400f; /* MBED Orange, deepened for small text on Warm Paper */
}
[data-theme="brand"] .is-light .kicker { color: var(--kicker-light); }
[data-theme="brand"] .progress-bar span { background: var(--brand-gradient); }
[data-theme="brand"] .progress-list a.is-active { color: var(--ink); }
[data-theme="brand"] .book { background: var(--brand-gradient); color: var(--ink); }
[data-theme="brand"] .book:hover { background: var(--ink); color: var(--paper-bright); }
[data-theme="brand"] .plays-book { background: var(--ink); color: var(--paper-bright); }
[data-theme="brand"] .plays-book:hover, [data-theme="brand"] .plays-book:focus-visible { background: #bed957; color: var(--ink); }
[data-theme="brand"] .contact-tile.is-primary { background: var(--brand-gradient); border-color: transparent; color: var(--ink); }
[data-theme="brand"] .contact-tile.is-primary .ct-label, [data-theme="brand"] .contact-tile.is-primary .ct-arrow { color: var(--ink); }
[data-theme="brand"] a.contact-tile.is-primary:hover { background: var(--ink); color: var(--paper-bright); }
[data-theme="brand"] a.contact-tile.is-primary:hover .ct-label, [data-theme="brand"] a.contact-tile.is-primary:hover .ct-arrow { color: var(--signal); }
[data-theme="brand"] .ad.is-own .ad-frame { box-shadow: 0 0 0 2px transparent, 0 0 0 2px var(--signal); }
[data-theme="brand"] .fly-arc { stroke-width: 5; }

* { box-sizing: border-box; }
html { background: var(--night); -webkit-font-smoothing: antialiased; }
body { margin: 0; background: var(--night); color: var(--paper-bright); font-family: var(--body); font-size: 16px; line-height: 1.5; overflow-x: hidden; }
p, h1, h2, h3, ul, ol, figure, blockquote { margin: 0; }
ul, ol { padding: 0; list-style: none; }
a { color: inherit; }
button { font: inherit; color: inherit; cursor: pointer; }
img, svg { max-width: 100%; display: block; }
::selection { background: var(--signal); color: var(--ink); }

.skip-link { position: fixed; z-index: 100; top: 12px; left: 12px; padding: 10px 14px; background: var(--signal); color: var(--ink); font-weight: 700; transform: translateY(-200%); }
.skip-link:focus { transform: none; }
:focus-visible { outline: 2px solid var(--signal); outline-offset: 3px; }

/* ── Shared type ── */
.wrap { width: 100%; max-width: 1480px; margin-inline: auto; padding-inline: var(--gutter); }
.kicker { font-size: clamp(14px, 1.1vw, 17px); font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--signal); }
.is-light .kicker { color: #5d6a22; }
.h2 { margin-top: 20px; max-width: 18ch; font-family: var(--display); font-size: clamp(46px, 6.2vw, 108px); font-weight: 520; letter-spacing: -.05em; line-height: .94; }
.h2-xl { font-size: clamp(52px, 8vw, 150px); max-width: 14ch; }
.lede { margin-top: 22px; max-width: 34ch; font-size: clamp(17px, 1.35vw, 21px); line-height: 1.45; color: var(--muted-dark); }
.lede-dark { color: var(--muted-light); }
.s-head { margin-bottom: clamp(40px, 7vh, 80px); }
.chip { display: inline-flex; align-items: center; padding: 6px 12px; border: 1px solid currentColor; border-radius: 99px; font-size: 13px; font-weight: 560; white-space: nowrap; }
.chip-dark { border-color: rgba(250, 249, 244, .28); color: var(--muted-dark); }

/* ── Chrome ── */
.chrome { position: fixed; z-index: 50; top: 0; left: 0; right: 0; display: flex; justify-content: space-between; align-items: center; padding: calc(18px + env(safe-area-inset-top, 0px)) 24px 0; pointer-events: none; color: var(--paper-bright); transition: color .3s var(--ease); }
.chrome[data-tone="light"] { color: var(--ink); }
.chrome-mark { width: 36px; height: 36px; pointer-events: auto; }
.chrome-mark svg { width: 100%; height: 100%; fill: currentColor; }

.progress { position: fixed; z-index: 50; left: 0; right: 0; bottom: 0; padding-bottom: env(safe-area-inset-bottom, 0px); pointer-events: none; color: var(--paper-bright); transition: color .3s var(--ease); }
.progress[data-tone="light"] { color: var(--ink); }
.progress-list { display: flex; justify-content: center; align-items: flex-end; gap: 6px; width: max-content; margin: 0 auto; padding: 8px 16px 16px; pointer-events: auto; transform: scale(.82); transform-origin: 50% 100%; opacity: .78; transition: transform .35s var(--ease), opacity .35s var(--ease); }
.progress-list:hover, .progress-list:focus-within { transform: scale(1); opacity: 1; }
.progress-list li { transform: scale(var(--mag, 1)); transform-origin: 50% 100%; transition: transform .18s ease-out; }
.progress-list a { position: relative; display: flex; align-items: center; height: 24px; min-width: 24px; padding: 0 8px; border: 1px solid transparent; border-radius: 99px; text-decoration: none; pointer-events: auto; font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; transition: background-color .35s var(--ease), border-color .35s var(--ease), color .35s var(--ease); }
.progress-list a::before { content: ""; width: 7px; height: 7px; border: 1.5px solid currentColor; border-radius: 50%; opacity: .7; flex: none; }
.progress-list a span { max-width: 0; overflow: hidden; white-space: nowrap; opacity: 0; transition: max-width .5s var(--ease), opacity .3s var(--ease), margin .5s var(--ease); }
.progress-list a:hover span, .progress-list a:focus-visible span, .progress-list a.is-active span { max-width: 200px; margin-left: 8px; opacity: 1; }
.progress-list a:hover, .progress-list a:focus-visible { border-color: currentColor; }
.progress-list a.is-active { background: var(--signal); color: var(--ink); }
.progress-list a.is-active::before { background: currentColor; }
.progress-bar { height: 2px; background: rgba(128, 128, 120, .25); }
.progress-bar span { display: block; height: 100%; background: var(--signal); transform: scaleX(0); transform-origin: left; }

/* ── Sections ── */
.s { position: relative; min-height: 100svh; }
.is-light { background: var(--paper); color: var(--ink); }
.is-light .h2 { color: var(--ink); }

.tiles { position: absolute; inset: 0; display: grid; overflow: hidden; pointer-events: none; }
.tile { display: block; background: var(--tile, var(--paper)); transform-origin: 50% 50%; }
.wipe { z-index: 6; bottom: auto; height: 100svh; }

.hairlines { position: absolute; inset: 0; pointer-events: none; }
.hl { position: absolute; background: rgba(197, 217, 113, .16); }
.hl-v { top: 0; bottom: 0; width: 1px; transform-origin: top; }
.hl-h { left: 0; right: 0; height: 1px; transform-origin: left; }

/* 01 hello */
.s-hello { height: 100svh; background: var(--night); overflow: hidden; }
.hello-flash { position: absolute; z-index: 4; inset: 0; background: var(--paper-bright); opacity: 0; pointer-events: none; }
/* MBED App arrival shell — matches apps/console/features/home-concept */
.arrival-shell { position: fixed; z-index: 90; inset: 0; display: grid; place-items: center; overflow: hidden; background: #0d100f; will-change: transform; }
.arrival-grain { position: absolute; inset: 0; opacity: .07; pointer-events: none; background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.78' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.36'/%3E%3C/svg%3E"); }
.arrival-brand { position: relative; display: grid; justify-items: center; gap: 21px; }
.arrival-mark { width: 76px; height: auto; }
.arrival-word { width: 116px; height: auto; }
.hello-content { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center; padding: 96px var(--gutter) 90px; }
/* Produce trail: pieces sit over the greeting but never take the pointer (js/produce-trail.js). */
.produce-trail { position: absolute; z-index: 3; inset: 0; overflow: hidden; pointer-events: none; }
.produce-defs { position: absolute; width: 0; height: 0; }
.produce-piece { position: absolute; top: 0; left: 0; overflow: visible; filter: drop-shadow(0 10px 18px rgba(0, 0, 0, .35)); will-change: transform; }
.hello-meta { position: absolute; top: 13%; left: calc(7% + 18px); right: 7%; display: flex; justify-content: flex-end; gap: 16px; transform: translateY(-140%); font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--muted-dark); }
.hello-greeting { font-family: var(--display); font-size: clamp(76px, 15vw, 270px); font-weight: 520; letter-spacing: -.065em; line-height: .84; }
/* Greeting slots (js/greeting.js) */
.hg { position: relative; display: inline; }
.hg-defs { position: absolute; width: 0; height: 0; overflow: hidden; }
.hg-word { display: inline-block; white-space: nowrap; margin-right: .2em; }
.hg-word:last-of-type { margin-right: 0; }
.hg-slot { position: relative; display: inline-block; vertical-align: top; }
.hg-clip { position: relative; display: inline-block; overflow: hidden; vertical-align: top; margin: -.1em -.02em -.18em; padding: 0 .02em; }
.hg-ch { display: block; padding: .1em 0 .18em; }
.hg-sizer { visibility: hidden; }
.hg-reel { position: absolute; top: 0; left: 0; right: 0; text-align: center; }
.hg-clip:has(.hg-card) { overflow: visible; perspective: 600px; }
.hg-card { position: relative; display: block; transform-style: preserve-3d; }
.hg-card .hg-ch { backface-visibility: hidden; }
.hg-back { transform: rotateY(180deg); }
.hg-front { position: absolute; inset: 0; text-align: center; color: var(--signal); }
.hg-flair { position: absolute; overflow: visible; pointer-events: none; }
.hg-slot > .is-pebble { left: -2%; bottom: 6%; width: 104%; aspect-ratio: 1; }
.hg-slot > .is-bars { left: 4%; bottom: 8%; width: 92%; aspect-ratio: 1; }
.hg-slot > .is-target { left: 0; bottom: 10%; width: 100%; aspect-ratio: 1; }
.hg-slot > .is-rosette { left: 50%; top: -.02em; width: .3em; margin-left: -.1em; aspect-ratio: 1; }
.hg-dot { color: var(--signal); }
.hg > .is-cursor { left: 0; top: 0; width: .32em; aspect-ratio: 1; z-index: 3; opacity: 0; }
html:not(.has-motion) .hg-flair:not(.is-rosette) { display: none; }
.hello-line { margin-top: clamp(24px, 4vh, 44px); max-width: 48ch; font-size: clamp(19px, 1.8vw, 28px); line-height: 1.35; color: var(--paper-bright); }

/* Fill text (findings, about) */
.fw { position: relative; display: inline-block; }
.fw-ghost { color: transparent; -webkit-text-stroke: 1px color-mix(in srgb, var(--bright, #faf9f4) 38%, transparent); }
.fw-ink { position: absolute; left: 0; top: 0; color: var(--bright, var(--signal)); clip-path: inset(0 100% 0 0); white-space: nowrap; }

/* 02 findings */
.s-findings { height: 100svh; overflow: hidden; }
.findings-stage { position: absolute; inset: 0; padding: 90px var(--gutter) 90px; }
.findings-head { display: flex; justify-content: space-between; align-items: baseline; padding-top: 10px; }
.findings-head-minimal { justify-content: flex-end; }
.findings-lead { margin-top: 12px; max-width: 34ch; font-family: var(--display); font-size: clamp(22px, 2.1vw, 34px); font-weight: 500; letter-spacing: -.02em; line-height: 1.15; color: var(--paper-bright); }
.finding.is-long { top: clamp(190px, 30svh, 300px); }
.finding.is-long .finding-title { max-width: 24ch; font-size: clamp(32px, 4.2vw, 72px); line-height: 1.06; }
.findings-count { font-size: 14px; font-weight: 700; letter-spacing: .14em; color: var(--muted-dark); }
.findings-stack { position: absolute; inset: 0; }
.finding { position: absolute; top: clamp(140px, 28svh, 270px); left: var(--gutter); right: var(--gutter); }
.finding-index { margin-bottom: 22px; font-size: 14px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--bright); }
.finding-title { max-width: 18ch; font-family: var(--display); font-size: clamp(40px, 5.6vw, 96px); font-weight: 520; letter-spacing: -.045em; line-height: 1.02; }
.finding-text { margin-top: 22px; max-width: 34ch; font-family: var(--display); font-size: clamp(22px, 2.2vw, 36px); font-weight: 460; letter-spacing: -.02em; line-height: 1.2; }

/* 02b pillars */
.s-pillars { display: flex; align-items: center; min-height: 100svh; background: var(--night); }
.pillars-wrap { width: 100%; padding-block: clamp(84px, 11vh, 130px) clamp(70px, 9vh, 110px); }
.pillars-head { margin-bottom: clamp(28px, 5vh, 56px); }
.pillars-head .h2 { max-width: none; font-size: clamp(40px, 4.8vw, 82px); }
.pillars-intro { margin-top: 16px; max-width: 60ch; color: var(--muted-dark); }
.pillars-row { display: flex; gap: 14px; min-height: clamp(340px, 46svh, 520px); }
.pillar { position: relative; flex: 1 1 0; min-width: 0; display: flex; flex-direction: column; justify-content: flex-start; overflow: hidden; padding: clamp(24px, 2.4vw, 40px); border: 1px solid var(--line-dark); border-radius: 24px; background: var(--night-2); cursor: pointer; outline: none; transition: border-color .4s var(--ease); }
.pillar.is-lit { border-color: transparent; }
.pillar:focus-visible { box-shadow: 0 0 0 2px var(--night), 0 0 0 4px var(--bright); }
.pillar-flood { position: absolute; inset: 0; background: color-mix(in srgb, var(--bright) 30%, var(--night-2)); clip-path: circle(0% at 100% 0%); transition: clip-path .8s var(--ease); }
.pillar.is-lit .pillar-flood { clip-path: circle(150% at 100% 0%); }
.pillar-num { display: block; font-family: var(--display); font-size: clamp(72px, 7.5vw, 140px); font-weight: 600; letter-spacing: -.06em; line-height: .8; color: transparent; -webkit-text-stroke: 1.5px color-mix(in srgb, var(--bright) 30%, transparent); transition: -webkit-text-stroke-color .5s var(--ease); }
.pillar.is-lit .pillar-num { -webkit-text-stroke-color: rgba(250, 249, 244, .65); }
.pillar-body { position: relative; z-index: 1; display: flex; flex-direction: column; height: 100%; }
.pillar-title { margin-top: auto; padding-top: 40px; font-family: var(--display); font-size: clamp(30px, 2.8vw, 48px); font-weight: 560; letter-spacing: -.035em; line-height: 1.02; }
.pillar-text { margin-top: 14px; max-width: 34ch; font-size: clamp(16px, 1.25vw, 19px); line-height: 1.45; color: rgba(250, 249, 244, .78); transition: color .4s var(--ease); }
.pillar.is-lit .pillar-text { color: var(--paper-bright); }
.pillar.is-lit .fw-ink { color: var(--deep); }
.pillar.is-lit .fw-ghost { -webkit-text-stroke-color: color-mix(in srgb, var(--deep) 35%, transparent); }

/* 02 observations — tabs */
.s-findings.obs-tabs, .s-findings.obs-cards { height: auto; min-height: 100svh; overflow: visible; }
.obs-stage { position: relative; display: flex; flex-direction: column; min-height: 100svh; padding: 90px var(--gutter) 120px; }
.obs-tablist { display: grid; grid-template-columns: repeat(var(--obs-n, 4), minmax(0, 1fr)); gap: 10px; margin-top: 28px; }
.obs-tab { position: relative; display: flex; flex-direction: column; gap: 8px; min-height: 104px; padding: 16px 18px 20px; border: 1px solid var(--line-dark); border-radius: 16px; background: rgba(250, 249, 244, .03); color: var(--muted-dark); font: inherit; text-align: left; cursor: pointer; transition: background .4s var(--ease), color .4s var(--ease), border-color .4s var(--ease); }
.obs-tab:hover { color: var(--paper-bright); border-color: rgba(250, 249, 244, .3); }
.obs-tab.is-active { background: var(--bright); border-color: var(--bright); color: var(--deep); }
.obs-tab:focus-visible { outline: 2px solid var(--bright); outline-offset: 3px; }
.obs-tab-index { font-size: 12px; font-weight: 700; letter-spacing: .14em; }
.obs-tab-title { font-family: var(--display); font-size: clamp(16px, 1.35vw, 21px); font-weight: 560; letter-spacing: -.02em; line-height: 1.15; }
.obs-bar { position: absolute; left: 18px; right: 18px; bottom: 9px; height: 2px; border-radius: 2px; background: rgba(250, 249, 244, .12); overflow: hidden; }
.obs-tab.is-active .obs-bar { background: color-mix(in srgb, var(--deep) 22%, transparent); }
.obs-bar i { position: absolute; inset: 0; background: var(--bright); transform-origin: 0 50%; transform: scaleX(0); }
.obs-tab.is-active .obs-bar i { background: var(--deep); }
.obs-panels { position: relative; flex: 1; display: grid; margin-top: clamp(28px, 5vh, 56px); cursor: default; }
.obs-panel { grid-area: 1 / 1; display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 80px); align-items: center; }
.obs-panel.no-evidence { grid-template-columns: minmax(0, 1fr); }
.obs-title { max-width: 16ch; font-family: var(--display); font-size: clamp(36px, 4.6vw, 80px); font-weight: 520; letter-spacing: -.045em; line-height: 1.02; }
.obs-text { margin-top: 22px; max-width: 30ch; font-family: var(--display); font-size: clamp(20px, 1.9vw, 30px); font-weight: 460; letter-spacing: -.02em; line-height: 1.25; }
.obs-evidence { display: flex; justify-content: center; align-items: center; gap: 18px; }
.obs-ev { position: relative; flex: 0 1 300px; margin: 0; }
.obs-ev img { display: block; width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 16px; box-shadow: 0 0 0 2px var(--signal); }
.obs-ev.is-comp img { box-shadow: 0 0 0 1px rgba(250, 249, 244, .35); }
.obs-ev figcaption { margin-top: 10px; font-size: 12px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--muted-dark); }
.obs-ev.is-comp figcaption { color: var(--paper-bright); }

/* 02 observations — cards */
.obs-grid { flex: 1; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; margin-top: 28px; cursor: default; }
.obs-card { --ghost: color-mix(in srgb, var(--deep) 34%, transparent); display: flex; flex-direction: column; min-height: clamp(380px, 62svh, 640px); padding: clamp(22px, 2vw, 32px); border-radius: 22px; background: var(--bright); color: var(--deep); transition: transform .5s var(--ease); }
.obs-card.is-reading { transform: translateY(-8px); }
.obs-card-index { font-size: 13px; font-weight: 700; letter-spacing: .14em; }
.obs-card-copy { margin-top: auto; }
.obs-card-title { font-family: var(--display); font-size: clamp(26px, 2.3vw, 40px); font-weight: 560; letter-spacing: -.035em; line-height: 1.05; }
.obs-card-text { margin-top: 14px; font-size: clamp(16px, 1.15vw, 19px); line-height: 1.4; }
.obs-card .fw-ghost { -webkit-text-stroke: 0; color: var(--ghost); }
.obs-card .fw-ink { color: var(--deep); }
.obs-card .finding-source { margin-top: 16px; font-size: 12px; color: color-mix(in srgb, var(--deep) 70%, transparent); }
.finding-source { margin-top: 26px; font-size: 14px; color: var(--muted-dark); }
.finding-source::before { content: "Source · "; font-weight: 700; }

/* 03 snapshot */
.s-snapshot { padding-block: clamp(110px, 18vh, 200px) clamp(90px, 14vh, 160px); }
.facts { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line-light); border-left: 1px solid var(--line-light); }
.fact { position: relative; min-height: clamp(240px, 32vh, 340px); padding: clamp(24px, 3vw, 40px); border-right: 1px solid var(--line-light); border-bottom: 1px solid var(--line-light); overflow: hidden; outline-offset: -3px; }
.fact-panel { position: absolute; inset: 0; background: var(--bright); clip-path: inset(22px 22px calc(100% - 78px) calc(100% - 78px) round 18px); transition: clip-path .7s var(--ease); }
.fact > :not(.fact-panel) { position: relative; }
.fact-value { font-family: var(--display); font-size: clamp(56px, 6.4vw, 110px); font-weight: 560; letter-spacing: -.055em; line-height: .9; transition: color .5s var(--ease); }
.fact-label { margin-top: 16px; max-width: 18ch; font-size: 16px; font-weight: 600; transition: color .5s var(--ease); }
.fact-detail { margin-top: 14px; max-width: 30ch; font-size: 15px; line-height: 1.45; opacity: 0; transform: translateY(12px); transition: opacity .5s var(--ease), transform .6s var(--ease); color: var(--deep); }
.facts:not(.is-spotlight) .fact:hover .fact-panel, .facts:not(.is-spotlight) .fact:focus-visible .fact-panel { clip-path: inset(0 0 0 0 round 0); }
.facts:not(.is-spotlight) .fact:hover :is(.fact-value, .fact-label), .facts:not(.is-spotlight) .fact:focus-visible :is(.fact-value, .fact-label) { color: var(--deep); }
.facts:not(.is-spotlight) .fact:hover .fact-detail, .facts:not(.is-spotlight) .fact:focus-visible .fact-detail { opacity: 1; transform: none; }
/* Spotlight layout: one shared panel glides between facts (js/sections.js snapshotSpotlight). */
.facts.is-spotlight { position: relative; }
.facts-spot { position: absolute; left: 0; top: 0; width: 0; height: 0; visibility: hidden; pointer-events: none; }
.facts.is-spotlight .fact { cursor: default; }
.facts.is-spotlight .fact-panel { transition: opacity .4s var(--ease); }
.facts.is-spotlight .fact.is-on .fact-panel { opacity: 0; }
.facts.is-spotlight .fact.is-on :is(.fact-value, .fact-label) { color: var(--deep); }
.facts.is-spotlight .fact.is-on .fact-detail { opacity: 1; transform: none; transition-delay: .15s; }

/* 04 selected ads and competitors */
.s-ads { background: var(--night); overflow: hidden; }
.ads-pin { position: relative; display: grid; grid-template-columns: minmax(300px, 34%) 1fr; align-items: center; height: 100svh; padding: 80px 0 70px; }
.ads-head { position: relative; z-index: 2; align-self: stretch; display: flex; flex-direction: column; justify-content: center; padding: 0 clamp(20px, 3vw, 48px) 0 var(--gutter); background: linear-gradient(90deg, var(--night) 85%, transparent); }
.ads-head .h2 { font-size: clamp(38px, 4.2vw, 72px); }
.ads-legend { display: flex; gap: 24px; margin-top: 28px; font-size: clamp(15px, 1.2vw, 18px); font-weight: 650; color: var(--muted-dark); }
.lg { display: inline-flex; align-items: center; gap: 10px; }
.lg::before { content: ""; width: 15px; height: 15px; border-radius: 4px; }
.lg-own::before { background: var(--signal); }
.lg-comp::before { border: 1.5px solid var(--muted-dark); }
.ads-count { position: absolute; z-index: 5; top: 84px; right: var(--gutter); font-family: var(--display); font-size: clamp(15px, 1.2vw, 18px); font-weight: 650; letter-spacing: .1em; color: var(--paper-bright); font-variant-numeric: tabular-nums; }
.ads-viewport { position: relative; z-index: 1; min-width: 0; }
.ads-track { display: flex; gap: clamp(28px, 3vw, 56px); width: max-content; padding: 0 12vw 0 clamp(16px, 2vw, 32px); }
.ad { width: clamp(220px, min(23vw, 40svh), 350px); flex: none; }
.ad.is-search { width: fit-content; min-width: 280px; }
/* Native-ratio social cards: width follows the creative so nothing is cropped, capped by a media height. */
.ad { --ad-w: clamp(220px, min(23vw, 40svh), 350px); --ad-media-h: min(42svh, 420px); --ad-notes-w: 260px; }
.ad.is-social.has-ratio { width: max(var(--ad-notes-w), min(var(--ad-w), calc(var(--ar-n) * var(--ad-media-h)))); }
.ad.has-ratio .ad-frame { width: min(100%, calc(var(--ar-n) * var(--ad-media-h))); }
.ad.has-ratio .ad-media { aspect-ratio: var(--ar); }
.ad-brand { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
/* Narrow (tall-creative) frames drop the "Sponsored" label so the brand name survives. */
.ad.has-ratio .ad-frame { container-type: inline-size; }
@container (max-width: 210px) { .ad-sponsored { display: none; } }
.ad.is-search .ad-notes { width: 0; min-width: 100%; }
.ad-index { margin-bottom: 12px; font-family: var(--display); font-size: 14px; font-weight: 650; letter-spacing: .12em; color: var(--paper-bright); }
.ad-frame { overflow: hidden; border-radius: 18px; background: var(--night-2); border: 1px solid var(--line-dark); transform-origin: 50% 100%; }
.ad.is-own .ad-frame { box-shadow: 0 0 0 2px var(--signal); border-color: transparent; }
.ad-frame { position: relative; }
.ad.is-comp .ad-frame { border-color: rgba(250, 249, 244, .28); }
.ad.is-comp .ad-media img { filter: saturate(.82); }
.ad-flag { position: absolute; z-index: 2; top: 50px; left: 12px; padding: 5px 10px; border-radius: 99px; background: var(--paper-bright); color: var(--ink); font-size: 11px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; box-shadow: 0 4px 14px rgba(0, 0, 0, .35); }
.ad-index { display: flex; align-items: center; gap: 12px; height: 18px; }
.ad-index .ad-flag { position: static; padding: 3px 9px; font-size: 10px; line-height: 1.2; box-shadow: none; }
.ad.is-comp .ad-who { color: var(--paper-bright); }
.ad-divider { position: relative; flex: none; align-self: center; display: flex; flex-direction: column; justify-content: center; width: clamp(420px, 58vw, 820px); min-height: min(62svh, 620px); padding: 0 clamp(32px, 5vw, 80px); --bright: var(--ink); }
/* The competitor room: full-height signal panel behind the hand-off line (ads animate floods it in). */
.ad-divider-room { position: absolute; top: -60svh; bottom: -60svh; left: 0; right: 0; background: var(--signal); }
.ad-divider > :not(.ad-divider-room) { position: relative; }
.ad-divider .ad-divider-kicker, .ads-comp .ad-divider-kicker { margin-bottom: 22px; color: var(--ink); }
.ad-divider-line { max-width: 13ch; margin: 0; font-family: var(--display); font-size: clamp(44px, 5.6vw, 88px); font-weight: 520; letter-spacing: -.05em; line-height: .96; color: var(--ink); }
.ad-divider-line .fw-ghost { -webkit-text-stroke-color: rgba(13, 15, 14, .3); }
.ad-divider-line .fw.is-key .fw-ink { color: var(--paper-bright); }
/* Competitor push (motion only): their paper room enters from the right and shoves the night room
   off to the left; the two stay glued at the seam so the hand-off never shows an empty runway. */
.ads-comp { display: none; }
.s-ads.has-handoff .ads-comp { position: absolute; z-index: 4; inset: 0; display: grid; grid-template-columns: minmax(300px, 34%) 1fr; align-items: center; padding: 80px 0 70px; background: var(--paper); box-shadow: -28px 0 60px rgba(0, 0, 0, .45); visibility: hidden; --bright: var(--ink); }
.s-ads.has-handoff .ads-comp::before { content: ""; position: absolute; top: 0; bottom: 0; left: 0; width: 6px; background: var(--signal); opacity: var(--seam, 1); }
.ads-comp-head { position: relative; z-index: 2; align-self: stretch; display: flex; flex-direction: column; justify-content: center; padding: 0 clamp(20px, 3vw, 48px) 0 var(--gutter); background: linear-gradient(90deg, var(--paper) 85%, transparent); }
.ads-comp-head .ad-divider-kicker { margin-bottom: 22px; color: var(--kicker-light, var(--ink)); }
.ads-comp-head .ad-divider-line .fw.is-key .fw-ink { color: var(--signal); }
.ads-comp-line { max-width: 12ch; font-size: clamp(38px, 4.2vw, 72px); }
.s-ads.has-handoff .ads-head, .s-ads.has-handoff .ads-viewport { will-change: transform; }
.s-ads.is-comp-zone .ads-count { color: var(--ink); }
.s-ads.has-handoff .ad.is-comp :is(.ad-index, .ad-who, .ad-read) { color: var(--ink); }
.s-ads.has-handoff .ad.is-comp .ad-meta { color: var(--muted-light); }
.s-ads.has-handoff .ad.is-comp .ad-index .ad-flag { background: var(--ink); color: var(--paper-bright); }
.s-ads.has-handoff .ad.is-comp .ad-capture { border-color: rgba(17, 17, 15, .14); }
.ad-top { display: flex; align-items: center; gap: 9px; padding: 12px 14px; font-size: 14px; }
.ad-avatar { display: grid; place-items: center; width: 28px; height: 28px; border-radius: 50%; background: var(--bright); color: var(--deep); font-family: var(--display); font-weight: 700; }
.ad-brand { font-weight: 700; }
.ad-sponsored { margin-left: auto; font-size: 12px; color: var(--muted-dark); }
.ad-media { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: var(--deep); }
.ad-media img, .ad-video { width: 100%; height: 100%; object-fit: cover; }
.ad-video { display: block; background: var(--deep); }
.ad-video-toggle { position: absolute; z-index: 2; top: 50%; left: 50%; display: grid; place-items: center; width: 54px; height: 54px; padding: 0; border: 1px solid rgba(250, 249, 244, .72); border-radius: 50%; background: rgba(17, 18, 15, .66); color: var(--paper-bright); font: 700 17px/1 var(--body); transform: translate(-50%, -50%); transition: opacity .22s ease, background .22s ease, transform .22s ease; cursor: pointer; }
.ad-video-toggle:hover, .ad-video-toggle:focus-visible { background: rgba(17, 18, 15, .9); transform: translate(-50%, -50%) scale(1.08); }
.ad-video-toggle:focus-visible { outline: 3px solid var(--bright); outline-offset: 3px; }
.ad.is-video-playing .ad-video-toggle { opacity: 0; }
.ad.is-video-playing .ad-media:hover .ad-video-toggle, .ad.is-video-playing .ad-video-toggle:focus-visible { opacity: 1; }
.ad-shape { position: absolute; background: var(--bright); }
.ad-shape-a { top: 8%; right: -18%; width: 78%; aspect-ratio: 1; border-radius: 38%; }
.ad-shape-b { left: -12%; bottom: 22%; width: 42%; aspect-ratio: 1; border-radius: 50%; opacity: .45; }
.ad-headline { position: absolute; left: 18px; right: 18px; bottom: 18px; font-family: var(--display); font-size: clamp(22px, 2vw, 30px); font-weight: 600; letter-spacing: -.035em; line-height: 1.02; color: var(--paper-bright); text-shadow: 0 1px 18px rgba(0, 0, 0, .25); }
.ad-play { position: absolute; top: 50%; left: 50%; display: grid; place-items: center; width: 54px; height: 54px; border-radius: 50%; background: rgba(17, 18, 15, .6); color: var(--paper-bright); font-size: 18px; transform: translate(-50%, -50%); }
.ad-cta { display: flex; justify-content: space-between; padding: 13px 14px; font-size: 14px; font-weight: 700; }
.ad-cta-arrow { color: var(--bright); }
.ad-serp .serp { padding: 26px 22px 30px; background: var(--paper-bright); color: var(--ink); min-height: 100%; }
.ad-serp { background: #e8e6df; }
.ad-capture { padding: 12px; border-radius: 14px; background: #fff; border-color: transparent; }
.ad-capture img { display: block; width: auto; height: auto; max-width: min(34vw, 480px); max-height: min(52svh, 520px); margin: 0 auto; }
.serp-url { font-size: 12px; color: var(--muted-light); }
.serp-title { margin: 8px 0 16px; font-family: var(--display); font-size: 24px; font-weight: 600; letter-spacing: -.03em; line-height: 1.1; color: #1f3a8a; }
.serp-line { display: block; height: 9px; margin-bottom: 9px; border-radius: 9px; background: rgba(17, 17, 15, .1); }
.serp-line:nth-of-type(3) { width: 70%; }
.serp-links { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 20px; }
.serp-links span { padding: 7px 12px; border-radius: 99px; background: rgba(17, 17, 15, .07); font-size: 12px; font-weight: 600; color: #1f3a8a; }
.ad-notes { margin-top: 18px; }
.ad-who { font-size: 14px; font-weight: 750; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-dark); }
.ad.is-own .ad-who { color: var(--bright); }
.ad-verdict { margin-top: 8px; font-family: var(--display); font-size: clamp(24px, 2vw, 32px); font-weight: 560; letter-spacing: -.035em; line-height: 1; color: var(--paper-bright); }
.ad-meta { margin-top: 6px; font-size: 14px; line-height: 1.45; color: rgba(250, 249, 244, .7); }
.ad-read { margin-top: 14px; font-size: 17px; line-height: 1.45; color: var(--paper-bright); }

/* 06 compare */
.s-compare { padding-block: clamp(110px, 18vh, 200px) clamp(90px, 14vh, 160px); }
.matrix { padding: clamp(16px, 2.4vw, 32px); border: 1px solid var(--line-light); border-radius: 26px; background: var(--paper-bright); }
.matrix-scroll { overflow-x: auto; }
.matrix-svg { width: 100%; min-width: 760px; height: auto; font-family: var(--body); }
.row-line { stroke: var(--line-light); }
.own-band { fill: rgba(197, 217, 113, .28); }
.gap-band { fill: rgba(242, 146, 90, .22); }
.col-label { font-size: 14px; font-weight: 650; fill: var(--muted-light); }
.col-label.is-gap { fill: var(--ember); }
.row-label { font-family: var(--display); font-size: 20px; font-weight: 520; letter-spacing: -.02em; fill: var(--ink); }
.row-label.is-own { font-weight: 720; }
.dot.on { fill: var(--ink); }
.dot.off { fill: none; stroke: rgba(17, 17, 15, .35); stroke-width: 1.6; }
.gap-label { font-size: 12px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; fill: var(--ember); }
.matrix-note { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 10px; margin-top: 18px; font-size: 13px; color: var(--muted-light); }
.mk { display: inline-block; width: 12px; height: 12px; margin-left: 10px; border-radius: 50%; }
.mk:first-child { margin-left: 0; }
.mk-on { background: var(--ink); }
.mk-off { border: 1.5px solid rgba(17, 17, 15, .4); }
.mk-gap { border-radius: 3px; background: rgba(242, 146, 90, .45); }

/* 07 plays */
.s-plays { background: var(--paper); }
.plays-note { margin-top: 22px; max-width: 46ch; font-size: clamp(16px, 1.3vw, 20px); }
.plays-cta-line { max-width: 20ch; font-family: var(--display); font-size: clamp(32px, 3.6vw, 60px); font-weight: 520; letter-spacing: -.045em; line-height: 1; color: var(--ink); }
.plays-book { margin-top: 0; }
.plays-pin { position: relative; height: 100svh; overflow: hidden; }
.plays-track { display: flex; align-items: center; gap: clamp(20px, 3vw, 48px); height: 100%; width: max-content; padding: 0 12vw 0 var(--gutter); }
.plays-panel { flex: none; }
.plays-intro { width: min(52vw, 860px); }
.plays-intro .h2-xl { font-size: clamp(48px, 6.4vw, 118px); }
.play-card { width: min(84vw, 1180px); height: min(76svh, 760px); }
.play-concept { display: flex; flex-direction: column; justify-content: center; min-width: 0; min-height: 0; }
.play-concept .play-taste { flex: 0 1 auto; }
.play-taste.has-image { width: calc(100% - 12px); aspect-ratio: 1; align-self: center; min-height: 0; }
.taste-image { width: 100%; height: 0; flex: 1; min-height: 0; object-fit: cover; border-radius: 14px; }
.concept-note { width: calc(100% - 12px); align-self: center; margin-top: 12px; font-size: 13px; color: var(--muted-dark); }
.plays-cta { display: flex; flex-direction: column; align-items: flex-start; gap: 28px; width: min(60vw, 720px); padding: 0 0 0 clamp(20px, 3vw, 48px); }
.plays-bar { position: absolute; left: var(--gutter); right: var(--gutter); bottom: 70px; height: 1px; background: var(--line-light); }
.plays-bar span { display: block; height: 100%; background: var(--ink); transform: scaleX(0); transform-origin: left; }
.play-inner { --shade: 0; position: relative; display: grid; grid-template-columns: 1.1fr .9fr; grid-template-rows: minmax(0, 1fr); gap: clamp(24px, 4vw, 64px); height: 100%; padding: clamp(26px, 4.6vw, 72px); border-radius: 28px; background: var(--deep); color: var(--paper-bright); transform-origin: 50% 0; }
.play-inner::after { content: ""; position: absolute; inset: 0; border-radius: inherit; background: #000; opacity: var(--shade); pointer-events: none; }
.play-copy { display: flex; flex-direction: column; justify-content: center; }
.play-index { font-size: 14px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--bright); }
.play-title { margin-top: 16px; max-width: 14ch; font-family: var(--display); font-size: clamp(38px, 4.4vw, 78px); font-weight: 520; letter-spacing: -.045em; line-height: .96; }
.play-why { margin-top: 22px; max-width: 42ch; font-size: clamp(16px, 1.25vw, 19px); line-height: 1.5; color: var(--muted-dark); }
.play-label { margin-top: 30px; font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted-dark); }
.play-what li { position: relative; margin-top: 10px; padding-left: 26px; font-size: 16px; }
.play-what li::before { content: ""; position: absolute; left: 0; top: .72em; width: 14px; height: 2px; background: var(--bright); }
.play-taste { display: flex; flex-direction: column; justify-content: flex-end; padding: clamp(24px, 3vw, 44px); border-radius: 22px; background: var(--bright); color: var(--deep); overflow: hidden; }
.taste-eyebrow { margin-bottom: auto; font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; opacity: .7; }
.taste-line { font-family: var(--display); font-size: clamp(34px, 3.8vw, 68px); font-weight: 600; letter-spacing: -.045em; line-height: .98; }
.taste-sub { margin-top: 16px; font-size: 14px; font-weight: 600; opacity: .75; }

/* bridge */
.s-bridge { height: 100svh; background: var(--night); overflow: hidden; }
.bridge-stage { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center; padding: 0 var(--gutter); }
.bridge-line { font-family: var(--display); font-size: clamp(48px, 8.4vw, 150px); font-weight: 520; letter-spacing: -.055em; line-height: .95; }
.bridge-line-2 { color: var(--bridge-accent, var(--signal)); }

/* 07 about */
.s-about { height: 100svh; overflow: hidden; }
.about-stage { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: center; overflow: hidden; padding: 90px var(--gutter); }
.about-stage > :not(.about-mark) { position: relative; z-index: 1; }
.about-mark { position: absolute; z-index: 0; top: 50%; right: -5vw; width: clamp(420px, 58vw, 920px); max-width: none; opacity: .045; pointer-events: none; transform: translateY(-50%); }
.about-statement { margin-top: 26px; max-width: 1320px; font-family: var(--display); font-size: clamp(36px, 5.2vw, 92px); font-weight: 520; letter-spacing: -.045em; line-height: 1.04; }
.about-phrase .fw-ghost { -webkit-text-stroke-color: rgba(250, 249, 244, .24); }
.pebble { display: inline-block; width: .72em; height: .72em; border-radius: 36%; background: var(--bright); vertical-align: -.04em; }

/* 08 services */
.s-services { padding-block: clamp(110px, 18vh, 200px) clamp(90px, 14vh, 160px); }
.svc-list { border-bottom: 1px solid var(--line-light); }
.svc { --rule: 1; position: relative; outline-offset: -2px; cursor: default; }
.svc::before { content: ""; position: absolute; z-index: 2; top: 0; left: 0; right: 0; height: 1px; background: var(--ink); opacity: .25; transform: scaleX(var(--rule)); transform-origin: left; }
.svc-fill { position: absolute; inset: 0; background: var(--bright); transform: scaleY(0); transform-origin: 50% 0%; transition: transform .6s var(--ease); }
.svc-row { position: relative; display: grid; grid-template-columns: clamp(80px, 9vw, 140px) 56px 1fr 44px; align-items: center; padding: clamp(18px, 2.6vh, 30px) 12px; }
.svc-code { font-family: var(--display); font-size: clamp(28px, 3vw, 48px); font-weight: 700; letter-spacing: -.02em; font-variant-numeric: tabular-nums; }
.svc-index { font-size: 13px; font-weight: 700; color: var(--muted-light); }
.svc-title { font-family: var(--display); font-size: clamp(28px, 3.6vw, 60px); font-weight: 520; letter-spacing: -.045em; line-height: 1; }
.svc-plus { justify-self: end; font-size: 30px; font-weight: 300; transition: transform .6s var(--ease); }
.svc-body { position: relative; display: grid; grid-template-rows: 0fr; transition: grid-template-rows .6s var(--ease); }
.svc-tags { display: flex; flex-wrap: wrap; gap: 8px; min-height: 0; overflow: hidden; padding: 0 12px 0 calc(clamp(80px, 9vw, 140px) + 68px); }
.svc:hover .svc-fill, .svc:focus-visible .svc-fill { transform: scaleY(1); }
.svc:hover, .svc:focus-visible { color: var(--deep); }
.svc:hover .svc-body, .svc:focus-visible .svc-body { grid-template-rows: 1fr; }
.svc:hover .svc-tags, .svc:focus-visible .svc-tags { padding-bottom: 26px; }
.svc:hover .svc-plus, .svc:focus-visible .svc-plus { transform: rotate(45deg); }

/* 09 method */
.s-method { background: var(--night); overflow: hidden; }
.s-method { min-height: 100svh; display: flex; align-items: center; }
.fly { display: grid; grid-template-columns: minmax(0, .78fr) minmax(0, 1.22fr); gap: clamp(28px, 4vw, 72px); align-items: center; width: 100%; padding: 90px var(--gutter); }
.fly-stage { display: flex; flex-direction: column; align-items: center; justify-content: center; }
.fly-orbit { position: relative; width: min(calc(100% - 48px), 780px); }
.fly-steps { position: absolute; z-index: 2; top: 50%; left: 50%; display: grid; width: 52%; align-items: center; text-align: center; margin: 0; transform: translate(-50%, -50%); pointer-events: none; }
.fly-step { grid-area: 1 / 1; }
.fly-index { font-size: 14px; font-weight: 700; letter-spacing: .14em; color: var(--bright); }
.fly-title { margin-top: 8px; font-family: var(--display); font-size: clamp(36px, 4vw, 64px); font-weight: 520; letter-spacing: -.055em; line-height: .92; color: var(--bright); }
.fly-text { margin: 18px auto 0; max-width: 25ch; font-size: clamp(14px, 1.2vw, 20px); line-height: 1.4; color: var(--paper-bright); }
.fly-wheel { width: 100%; overflow: visible; }
.fly-ring { fill: none; stroke: rgba(250, 249, 244, .14); stroke-width: 2; }
.fly-arc { fill: none; stroke: var(--signal); stroke-width: 4; stroke-linecap: round; transition: stroke .5s var(--ease); }
.fly-node { cursor: pointer; outline: none; }
.fly-dot { fill: var(--night); stroke: rgba(250, 249, 244, .4); stroke-width: 2; transition: fill .4s var(--ease), stroke .4s var(--ease); }
.fly-node.is-done .fly-dot { stroke: var(--bright); }
.fly-node.is-active .fly-dot, .fly-node:hover .fly-dot, .fly-node:focus-visible .fly-dot { fill: var(--bright); stroke: var(--bright); }
.fly-label { font-family: var(--display); font-size: 26px; font-weight: 560; letter-spacing: -.02em; fill: var(--bright); opacity: .7; transition: opacity .3s var(--ease); }
.fly-node.is-active .fly-label, .fly-node:hover .fly-label, .fly-node:focus-visible .fly-label { opacity: 1; }

/* 10 reporting */
.s-reporting { padding-block: clamp(110px, 18vh, 200px) clamp(90px, 14vh, 160px); }
.kpis { display: grid; grid-template-columns: repeat(3, 1fr); margin-bottom: 28px; border-top: 1px solid var(--line-light); }
.kpi { padding: 26px 20px 26px 0; }
.kpi + .kpi { padding-left: 24px; border-left: 1px solid var(--line-light); }
.kpi-value { font-family: var(--display); font-size: clamp(48px, 5.4vw, 92px); font-weight: 560; letter-spacing: -.055em; line-height: .9; }
.kpi-label { margin-top: 12px; font-size: 15px; font-weight: 600; color: var(--muted-light); }
.dash { padding: clamp(16px, 2.2vw, 30px); border-radius: 26px; background: var(--night); color: var(--paper-bright); }
.dash-bar { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 18px; margin-bottom: 14px; }
.dash-title { margin-right: auto; font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--muted-dark); }
.dash-tabs { display: flex; gap: 4px; padding: 4px; border-radius: 99px; background: rgba(250, 249, 244, .07); }
.dash-tab { padding: 8px 16px; border: 0; border-radius: 99px; background: transparent; font-size: 13px; font-weight: 650; color: var(--muted-dark); transition: background-color .3s var(--ease), color .3s var(--ease); }
.dash-tab.is-active { background: var(--signal); color: var(--ink); }
.sample-chip { padding: 6px 11px; border-radius: 6px; background: rgba(242, 146, 90, .18); color: #f2925a; font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.dash-chart svg { width: 100%; height: auto; overflow: visible; }
.dash-grid line { stroke: rgba(250, 249, 244, .08); }
.dash-axis text { fill: var(--muted-dark); font-size: 12px; font-family: var(--body); }
.dash-line { fill: none; stroke-width: 2.6; stroke-linecap: round; transition: opacity .3s var(--ease), stroke-width .3s var(--ease); cursor: pointer; }
.dash-line.is-dim { opacity: .14; }
.dash-line.is-focus { stroke-width: 4.5; }
.dash-hover { fill: var(--paper-bright); font-size: 15px; font-weight: 700; font-family: var(--body); }
.dash-legend { display: flex; flex-wrap: wrap; gap: 6px 18px; margin-top: 14px; }
.dash-legend button { display: inline-flex; align-items: center; gap: 8px; padding: 4px 0; border: 0; background: none; font-size: 13px; font-weight: 600; color: var(--muted-dark); transition: opacity .3s var(--ease); }
.dash-legend button::before { content: ""; width: 10px; height: 10px; border-radius: 3px; background: var(--c); }
.dash-legend button.is-dim { opacity: .35; }

/* 11 proof */
.s-proof { overflow: hidden; }
.roster { padding: 0 0 clamp(70px, 11vh, 120px); overflow: hidden; }
.roster-row { display: flex; align-items: center; gap: clamp(24px, 3vw, 48px); width: max-content; }
.roster-name { font-family: var(--display); font-size: clamp(36px, 4vw, 72px); font-weight: 560; letter-spacing: -.05em; line-height: 1; white-space: nowrap; color: var(--bright, var(--paper-bright)); }
.roster-name.is-outline { color: transparent; -webkit-text-stroke: 1.5px color-mix(in srgb, var(--bright, var(--paper-bright)) 70%, transparent); }
.roster-dot { font-size: 18px; color: var(--bright, var(--signal)); }
.proof-head { padding-block: clamp(90px, 14vh, 150px) clamp(48px, 8vh, 80px); margin-bottom: 0; }
.cases { position: relative; height: 100svh; }
.case { position: absolute; inset: 0; display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(28px, 5vw, 90px); align-items: center; padding: 100px var(--gutter) 130px; background: var(--deep); }
.case-client { font-size: 16px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--bright); }
.case-metric { margin-top: 14px; font-family: var(--display); font-size: clamp(96px, 14vw, 250px); font-weight: 600; letter-spacing: -.07em; line-height: .82; color: var(--bright); font-variant-numeric: tabular-nums; }
.case-metric-label { margin-top: 22px; max-width: 22ch; font-size: clamp(19px, 1.6vw, 24px); line-height: 1.3; color: rgba(250, 249, 244, .82); }
.case-name { font-family: var(--display); font-size: clamp(64px, 8vw, 150px); font-weight: 600; letter-spacing: -.06em; line-height: .88; color: var(--bright); }
.case-quote { font-family: var(--serif); font-style: italic; font-size: clamp(28px, 3.1vw, 54px); line-height: 1.18; letter-spacing: -.01em; }
.case-who { display: flex; align-items: center; gap: 16px; margin-top: 32px; }
.case-portrait { flex: none; width: 92px; height: 92px; border-radius: 50%; object-fit: cover; background: var(--bright); box-shadow: 0 0 0 2px var(--bright); }
.case-person { font-size: 20px; font-weight: 700; }
.case-initials { display: grid; place-items: center; color: var(--deep); font-family: var(--display); font-size: 30px; font-weight: 600; }
.case-role { font-size: 16px; color: rgba(250, 249, 244, .72); }
.case-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 28px; }
.cases-nav { position: absolute; z-index: 999; left: var(--gutter); right: var(--gutter); bottom: 48px; display: flex; flex-wrap: wrap; align-items: center; gap: 10px; }
.cases-pills { display: flex; flex-wrap: wrap; gap: 8px; }
.case-pill { position: relative; overflow: hidden; padding: 12px 20px 14px; border: 1px solid rgba(250, 249, 244, .35); border-radius: 99px; background: rgba(17, 18, 15, .35); color: var(--paper-bright); font: inherit; font-size: 15px; font-weight: 650; cursor: pointer; transition: background-color .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease); }
.case-pill:hover { border-color: var(--paper-bright); }
.case-pill.is-active { background: var(--paper-bright); color: var(--night); border-color: var(--paper-bright); }
.cases-more { align-self: center; margin: 0 4px 0 10px; font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: rgba(250, 249, 244, .7); }
.case-pill.is-extra { border-style: dashed; }

/* 12 contact */
.s-contact { overflow: hidden; }
.contact-wrap { padding-block: clamp(120px, 20vh, 220px) clamp(90px, 13vh, 150px); }
.contact-headline { max-width: 16ch; padding-bottom: .16em; font-family: var(--display); font-size: clamp(52px, 8vw, 146px); font-weight: 520; letter-spacing: -.055em; line-height: 1; }
.contact-tiles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; max-width: 980px; margin-top: 48px; }
.contact-tile { position: relative; display: flex; flex-direction: column; gap: 8px; min-height: 150px; padding: 24px 72px 24px 24px; border: 1px solid var(--line-light); border-radius: 22px; text-decoration: none; transition: background-color .4s var(--ease), border-color .4s var(--ease); }
a.contact-tile:hover { background: var(--signal); border-color: var(--signal); }
.contact-tile.is-primary { background: var(--ink); border-color: var(--ink); color: var(--paper-bright); }
.contact-tile.is-primary .ct-label { color: var(--signal); }
.contact-tile.is-primary .ct-value { font-size: clamp(28px, 2.6vw, 42px); }
.contact-tile.is-primary .ct-arrow { color: var(--signal); transition: transform .4s var(--ease); }
a.contact-tile.is-primary:hover { background: var(--signal); border-color: var(--signal); color: var(--ink); }
a.contact-tile.is-primary:hover .ct-label, a.contact-tile.is-primary:hover .ct-arrow { color: var(--ink); }
a.contact-tile.is-primary:hover .ct-arrow { transform: translateX(6px); }
.ct-label { font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted-light); }
.ct-value { font-family: var(--display); font-size: clamp(20px, 1.8vw, 28px); font-weight: 560; letter-spacing: -.03em; }
.ct-arrow { position: absolute; top: 18px; right: 24px; font-size: 34px; line-height: 1; }
.book { display: inline-flex; align-items: center; gap: 14px; margin-top: 30px; padding: 20px 32px; border-radius: 99px; background: var(--ink); color: var(--paper-bright); font-size: 18px; font-weight: 700; text-decoration: none; transition: background-color .4s var(--ease), color .4s var(--ease); }
.book:hover { background: var(--signal); color: var(--ink); }
.book-arrow { transition: transform .4s var(--ease); }
.book:hover .book-arrow { transform: translateX(6px); }
.palette { display: flex; align-items: center; gap: 8px; }
.swatch { width: 22px; height: 22px; padding: 0; border: 1.5px solid rgba(17, 17, 15, .35); border-radius: 50%; background: var(--sw); transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s var(--ease); }
.swatch:hover, .swatch:focus-visible { transform: translateY(-3px); border-color: var(--ink); }
.swatch.is-active { border-color: var(--ink); box-shadow: 0 0 0 2px var(--ink); }
.foot { background: #f95823; position: relative; height: clamp(420px, 72svh, 760px); }
.foot-tiles { --tile: var(--signal); }
.foot-inner { position: absolute; inset: auto 0 0; padding: 0 var(--gutter) calc(64px + env(safe-area-inset-bottom, 0px)); color: var(--ink); }
.foot-word { font-family: var(--display); font-size: clamp(120px, 27vw, 480px); font-weight: 700; letter-spacing: -.07em; line-height: .78; }
.foot-meta { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 8px 24px; margin-top: 22px; font-size: 12px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.foot-info { display: flex; flex-wrap: wrap; gap: 8px 32px; }
.foot-tiles .tile { transition: background-color .45s var(--ease); }

/* ── Review mode (?review=1) ── */
.review-panel[hidden] { display: none; }
.review-panel { position: fixed; z-index: 70; top: 70px; right: 16px; display: flex; flex-direction: column; gap: 4px; padding: 14px 16px; border-radius: 14px; background: var(--paper-bright); color: var(--ink); font-size: 12px; box-shadow: 0 12px 40px rgba(0, 0, 0, .3); }
.review-panel strong { margin-bottom: 4px; font-size: 13px; }
.rv-row::before { content: "● "; }
.rv-verified::before, .rv-approved::before { color: #5d8a22; }
.rv-badge { display: inline-block; margin: 0 8px 8px 0; padding: 3px 7px; border-radius: 5px; font-family: var(--body); font-size: 10px; font-weight: 800; font-style: normal; letter-spacing: .1em; line-height: 1.4; text-transform: uppercase; vertical-align: middle; -webkit-text-stroke: 0; }
.rv-needs-review, .rv-row.rv-needs-review::before { background: #f1cf63; color: #3a2a00; }
.rv-illustrative, .rv-row.rv-illustrative::before { background: #d6a8ec; color: #2b0e33; }
.rv-sample, .rv-row.rv-sample::before { background: #ff8d7a; color: #3a0b04; }
.rv-row::before { background: none !important; }
.rv-row.rv-needs-review::before { color: #c9a21a; }
.rv-row.rv-illustrative::before { color: #9b5fbf; }
.rv-row.rv-sample::before { color: #e0553d; }
.is-review [data-status="needs-review"], .is-review [data-status="illustrative"], .is-review [data-status="sample"] { outline: 1.5px dashed rgba(241, 207, 99, .8); outline-offset: 6px; }
.load-error { position: fixed; inset: auto 16px 16px; padding: 14px; background: #ff8d7a; color: var(--ink); }

/* ── Without motion (reduced motion or no GSAP): everything readable, nothing pinned ── */
html:not(.has-motion) .arrival-shell { display: none; }
html:not(.has-motion) .fw-ink { clip-path: none; }
html:not(.has-motion) .s-findings, html:not(.has-motion) .s-about, html:not(.has-motion) .s-bridge { height: auto; }
html:not(.has-motion) .findings-stage, html:not(.has-motion) .about-stage, html:not(.has-motion) .bridge-stage { position: relative; padding-block: 120px; }
html:not(.has-motion) .findings-stack { position: relative; display: grid; gap: 80px; margin-top: 60px; }
html:not(.has-motion) .finding { position: relative; top: auto; left: auto; right: auto; transform: none; }
html:not(.has-motion) .obs-tablist { display: none; }
html:not(.has-motion) .obs-panels { gap: 80px; }
html:not(.has-motion) .obs-panel { grid-area: auto; }
html:not(.has-motion) .ad-video-toggle { display: none; }
html:not(.has-motion) .ads-viewport { overflow-x: auto; }
html:not(.has-motion) .ads-pin { height: auto; min-height: 100svh; }
html:not(.has-motion) .fly-step { grid-area: auto; margin-bottom: 36px; }
html:not(.has-motion) .fly-steps { position: static; width: 100%; transform: none; margin-top: 24px; }
html:not(.has-motion) .fly-node { cursor: default; }
html:not(.has-motion) .plays-pin { height: auto; overflow-x: auto; }
html:not(.has-motion) .plays-track { height: auto; padding-block: 120px; }
html:not(.has-motion) .cases { height: auto; }
html:not(.has-motion) .case { position: relative; min-height: 100svh; }
html:not(.has-motion) .cases-nav { display: none; }
html:not(.has-motion) .case { clip-path: none !important; }
html:not(.has-motion) .foot-tiles { display: none; }
html:not(.has-motion) .foot { background: #f95823; }

/* ── Narrow screens ── */
@media (max-width: 900px) {
  .pillars-row { flex-direction: column; min-height: 0; }
  .pillar { flex: none; min-height: 320px; }
  .pillar-num { font-size: 88px; }
  .fly { grid-template-columns: 1fr; gap: 24px; padding-block: 64px; }
  .fly-copy .h2 { font-size: clamp(32px, 6vw, 52px); max-width: 18ch; }
  .fly-orbit { width: min(calc(100% - 36px), 52svh, 520px); }
  .fly-title { font-size: clamp(32px, 5vw, 46px); }
  .fly-text { margin-top: 12px; font-size: clamp(13px, 2vw, 17px); }
  .plays-intro { width: 84vw; }
  .play-card { width: 88vw; height: 80svh; }
  .plays-cta { width: 80vw; }
  .obs-tablist { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .obs-panel { grid-template-columns: minmax(0, 1fr); align-content: start; }
  .obs-evidence { justify-content: flex-start; }
  .obs-ev { flex-basis: 220px; }
  .obs-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .obs-card { min-height: 300px; }
  .facts { grid-template-columns: repeat(2, 1fr); }
  .ads-pin { grid-template-columns: 1fr; grid-template-rows: auto 1fr; align-items: start; padding-top: 86px; }
  .ads-head { background: none; padding-right: var(--gutter); }
  .s-ads.has-handoff .ads-comp { grid-template-columns: 1fr; grid-template-rows: auto 1fr; align-items: start; padding-top: 86px; }
  .ads-comp-head { background: none; padding-right: var(--gutter); padding-bottom: 24px; }
  .ads-head .lede { display: none; }
  .ads-count { top: 28px; right: var(--gutter); }
  .ads-track { padding-left: var(--gutter); }
  .ad.is-social { width: min(64vw, 30svh, 300px); }
  .ad { --ad-w: min(64vw, 30svh, 300px); --ad-media-h: 34svh; --ad-notes-w: min(64vw, 260px); }
  .ad.is-search { width: fit-content; }
  .ad-capture img { max-width: calc(82vw - 24px); max-height: min(44svh, 440px); }
  .ad-read { font-size: 16px; }
  .play-inner { grid-template-columns: 1fr; grid-template-rows: 1fr auto; padding: 22px; }
  .play-index { font-size: 12px; }
  .play-title { margin-top: 10px; font-size: 34px; }
  .play-why { margin-top: 10px; font-size: 14px; line-height: 1.32; }
  .play-taste { min-height: 190px; }
  .taste-image { object-fit: contain; background: var(--deep); }
  .play-what { display: none; }
  .play-label { display: none; }
  .case { grid-template-columns: 1fr; align-content: center; gap: 28px; padding-top: 90px; }
    .contact-tiles { grid-template-columns: 1fr; }
  .contact-tile { min-height: 0; }
  .progress-list a span { display: none; }
  .progress-list a { padding: 0 6px; min-width: 20px; }
}
@media (max-width: 600px) {
  .obs-stage { padding-top: 80px; }
  .obs-tab { min-height: 84px; padding: 12px 14px 18px; }
  .obs-tab-title { font-size: 15px; }
  .obs-ev { flex-basis: 160px; }
  .obs-grid { grid-template-columns: minmax(0, 1fr); }
  .obs-card { min-height: 0; }
  .obs-card-copy { margin-top: 36px; }
  .hello-greeting { font-size: clamp(54px, 16vw, 72px); }
  .hello-line { max-width: 36ch; }
  .about-mark { right: -24vw; width: 104vw; }
  .ad.is-social { width: min(54vw, 24svh, 220px); }
  .ad { --ad-w: min(54vw, 24svh, 220px); --ad-media-h: 30svh; --ad-notes-w: min(64vw, 240px); }
  .ad.is-search { min-width: min(280px, 84vw); }
  .ad-capture { padding: 8px; }
  .ad-capture img { max-width: calc(84vw - 16px); max-height: calc(40svh - 16px); }
  .facts { grid-template-columns: 1fr; }
  .fact { min-height: 200px; }
  .fact-detail { opacity: 1; transform: none; color: inherit; }
  .svc-row { grid-template-columns: 70px 1fr 30px; }
  .svc-index { display: none; }
  .svc-tags { padding-left: 12px; }
  .kpis { grid-template-columns: 1fr; }
  .kpi + .kpi { padding-left: 0; border-left: 0; border-top: 1px solid var(--line-light); }
  .case-metric { font-size: clamp(80px, 26vw, 140px); }
  .case-quote { font-size: 22px; }
  .case-tags { display: none; }
  .cases-nav { bottom: 58px; }
}

/* Keep the approved concept line visible alongside the existing concept image. */
.taste-approved-copy { font-family: var(--display); font-size: clamp(20px, 2.1vw, 34px); font-weight: 600; line-height: 1.1; margin-top: 16px; }
/* Narrow cards retain the complete approved play instead of hiding its actions. */
@media (max-width: 760px) {
  .play-inner { display: block; overflow-y: auto; overscroll-behavior: contain; }
  .play-what { display: block; font-size: 13px; line-height: 1.4; }
  .play-label { display: block; }
  .play-concept { margin-top: 24px; }
  .play-taste.has-image { width: 100%; max-height: 300px; }
  .ads-comp-viewport, .ads-pin > .ads-viewport { max-height: 62svh; overflow-y: auto; overflow-x: hidden; overscroll-behavior: contain; }
}

/* Native Figma phone frame; its story slot is exactly 9:16. */
.play-concept { align-items: center; gap: 10px; }
.concept-label { font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-dark); text-align: center; }
.play-taste.has-phone { display: block; flex: none; width: min(100%, 22svh, 240px); padding: 0; border-radius: 0; background: none; overflow: visible; }
.phone-preview { position: relative; width: 100%; aspect-ratio: 1569 / 3236.646; }
.phone-preview[hidden] { display: none; }
.phone-design { position: absolute; width: 1569px; height: 3236.646px; transform: scale(.15); transform-origin: 0 0; color: white; font-family: Arial, sans-serif; }
.phone-design img { display: block; max-width: none; }
.phone-device { position: absolute; inset: 0; width: 1569.232px; height: 3236.168px; }
.phone-screen { position: absolute; left: 63.99px; top: 55.99px; width: 1439.694px; height: 3126.002px; border-radius: 219.953px; overflow: hidden; background: black; }
.phone-status { position: absolute; inset: 0 0 auto; height: 235.95px; }
.phone-time { position: absolute; left: 194.61px; top: 78.975px; font-size: 65.319px; font-weight: 700; line-height: 78px; letter-spacing: 2px; }
.phone-island { position: absolute; left: 495.228px; top: 50.656px; width: 449.238px; height: 134.638px; border: 1.333px solid #505050; border-radius: 133.305px; }
.phone-status-icons { position: absolute; left: 1070.439px; top: 91.98px; }
.phone-footer { position: absolute; left: 0; top: 2795.406px; width: 100%; height: 330.596px; padding: 53.322px; display: flex; justify-content: space-between; font-size: 55.988px; font-weight: 700; line-height: 67px; }
.phone-heart { align-self: flex-start; }
.phone-story { position: absolute; left: 65px; top: 291.938px; width: 1440px; height: 2560px; overflow: hidden; background: #009c82; }
.phone-photo { position: absolute; inset: 0 0 auto; height: 1799.36px; overflow: hidden; }
.phone-photo img { width: 1440px; height: 1799.36px; object-fit: contain; }
.phone-concept-copy { position: absolute; top: 1870px; left: 110px; right: 110px; font-family: var(--display); font-size: 124px; font-weight: 650; line-height: 1.08; letter-spacing: -3px; }
.phone-story-overlay { position: absolute; inset: 0; pointer-events: none; }
.phone-story-overlay::before { content: ''; position: absolute; inset: 0 0 auto; height: 333px; background: linear-gradient(rgba(0,0,0,.2), transparent); }
.phone-progress { position: absolute; left: 27.08px; top: 29.62px; }
.phone-handle { position: absolute; left: 60.01px; top: 82.17px; display: flex; align-items: center; gap: 38.65px; font-family: 'Poppins', Arial, sans-serif; font-size: 55.988px; font-weight: 700; }
.phone-verified { margin-left: -14px; }
.concept-choices { display: flex; gap: 8px; }
.concept-choices button { border: 1px solid var(--line-dark); border-radius: 4px; background: transparent; color: var(--paper-bright); padding: 5px 8px; font: 600 11px var(--body); cursor: pointer; }
.concept-choices button[aria-pressed='true'] { background: var(--paper-bright); color: var(--ink); }
.concept-choices button:focus-visible { outline: 2px solid var(--bright); outline-offset: 3px; }
.play-concept .concept-note { margin-top: 0; max-width: 32ch; text-align: center; font-size: 11px; }
@media (max-width: 760px) {
  .play-taste.has-phone { width: min(100%, 280px); max-height: none; min-height: 0; }
  .play-concept { display: flex; }
}

.play-inner { padding-block: clamp(24px, 4vh, 48px); }

.phone-export { display: block; width: 100%; height: 100%; object-fit: contain; }